The WSJ commented that this was a record low rate for the fast food giants $750 million bond. The full article is available at http://online.wsj.com/article/SB10001424052748703940904575395743979270242.html?mod=googlenews_wsj
Think about this in terms of both refinancing financially and strategically in your life or business.
The easiest comments are to refinance in your business. After all, on a numbers issue, some of the key factors for you to decide upon are projecting future cash needs, estimating what the market will be like when your existing long term debt comes due, and opportunities you see now and project logically will occur in the next few years. Don’t borrow debt just because you can. Somehow those type funds get wasted or invested less than optimally.
Think harder about refinancing strategically in your life or business model. In any of these areas, what are you doing today that you would NOT do if you made that decision today?
If you would not be pursuing some customer, line of business or strategy if you had the choice on this as a new decision, why not cut your losses as soon as you prudently can and redeploy those resources for the great opportunities that are becoming available for those who have resources and react. After all, what is the difference in this strategy and deciding which accounts receivable are collectible? If a debt is uncollectible or just gives you a bad feeling about the customer, you would do something to correct that situation.
Now let’s get even more realistic. Stick out your personal balance sheet and cough. What relationship, civic group, social activity would you not start if you were making that decision today? Again, why not end those time commitments as soon as you prudently can and redeploy that time for your family, friends, business, or another cause that you believe and are passionate about?
A key issue in economic turbulence is always the balance between hunkering down too much (being too conservative) versus growing too much (being too optimistic). And when times are really turbulent like they are this year, the stakes for guessing wrong go up dramatically.
For instance, take too big a risk for growth and guess wrong or there is a double dip in the comply, and the company and your job are at risk. And the other side of the coin is not any better. Be too conservative and miss out on sales opportunities or potential acquisitions and you start losing customers, deals AND your best people. The grass does not have to be much greener on the other side of the fence, when times are turbulent.
The Wall Street Journal weighed in on this issue in Monday July 26th in the Money & Investing section. Markets Say No to Expansionist Companies. http://online.wsj.com/article/SB20001424052748704719104575389172070900184.html
Take some zeros off the discussion about Texas Instruments, Delta, Ford and UAL to apply the article and discussion to your business, project or job. Where are you too conservative or too aggressive now? What changes should you make?
In essence this thought process and the insights you gain are the key aspects of risk management. Call it enterprise risk management, ERM, operations risk management, ORM, contingency planning, strategic planning, risk assessment, operational review, due diligence, or even simpler versions like cash planning, performance management, conservative leadership or a business model review . No matter how sophisticated the phrase you want to use, the process starts with regular and consistent common sense applications balancing current and future risks with current and future rewards. It is very easy to underestimate how much risk you are taking and overestimate the realistic rewards.
how will that impact you or your business?
Extracts below come from the WSJ June 16th column entitled The Bad News About ObamaCare Keeps Piling Up : It's now obvious that many millions will lose the coverage they have.