Hunker Down or Grow - Cisco approach - How can you best apply and benefit?

The article “Cisco Plumbs Lessons from Dot-Com Bust” in today’s Wall Street Journal (B1 column) lays out an interesting review. Cisco makes the case of being more aggressive to jump on opportunities this time than they were after the dot-com bust.  The article lays out the short term costs they paid, or they infer invested.  Good comments about both the benefits available and the risks they recognize they are taking.

The biggest point that I do not think is elaborated upon is the available resource advantage that Cisco has over most companies – basically a fortress balance sheet compared to most.

After all, be too conservative and competition will take your best customers, best people enroute to possible taking over you. Move too fast or too early and you squander your resources. No one said the new economy will be easy.

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