How can you create more trust in your business to gain from this trend? Or reduce your risk?

First it was the Republicans.  Next it was the Independents.  Now it seems even Democrats trust the government less.  Regardless of your political philosophy, Americans seem united on this point.

What is the impact from this on your business? How would your trustworthiness poll with groups ranging from existing customers, prior customers, competitors and the general public?

If you get good ratings on this point, how can you take advantage of competitors who are rated less trustworthy?

If you are rated less trustworthy, there are two interesting issues. First are you really less trustworthy and facing catastrophic results.  Are you really trustworthy, but doing a poor job of conveying your integrity, how to get this turned around before things get worse?