Is your business in search of certainty?
How surprised are you to find how much of a concern that is for the CFO Network and their top five priorities?
The WSJ said that:
The good news for now is that companies are still investing to some degree, despite all that cash they're sitting on. More than half of the roughly 60 big-company CFOs who gathered at the inaugural CFO Network meeting said in a straw poll that they are planning to add workers over the next 12 months both in the U.S. and overseas.
http://online.wsj.com/article/SB10001424052702304569504576403640831002636.html
Their top 5 issues were to
- Become more strategic
- Drive more value through capital creation
- Better develop leadership progression
- View cash strategically
- Balance short term and long term
After briefly contemplating the preceding five points, dive a little deeper and truthfully ask yourself:
- How good a job is your business doing on each of these highly strategic and back to the basic issues?
- Where do you see areas for improvement, or possibly the need for a second opinion?
- Where do you see a strength that you can exploit?
- When can you put this new insight to work profitably?
- Who is the best person to find value in pursuing this new insight?
Even simpler,
- What should you keep doing?
- What should you stop doing?
- What should you start doing?



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