Is your business in search of certainty?

How surprised are you to find how much of a concern that is for the CFO Network and their top five priorities?

The WSJ said that:

The good news for now is that companies are still investing to some degree, despite all that cash they're sitting on. More than half of the roughly 60 big-company CFOs who gathered at the inaugural CFO Network meeting said in a straw poll that they are planning to add workers over the next 12 months both in the U.S. and overseas.

http://online.wsj.com/article/SB10001424052702304569504576403640831002636.html

Their top 5 issues were to

  1. Become more strategic
  2. Drive more value through capital creation
  3. Better develop leadership progression
  4. View cash strategically
  5. Balance short term and long term

After briefly contemplating the preceding five points, dive a little deeper and truthfully ask yourself:

  1. How good a job is your business doing on each of these highly strategic and back to the basic issues?
  2. Where do you see areas for improvement, or possibly the need for a second opinion?
  3. Where do you see a strength that you can exploit?
  4. When can you put this new insight to work profitably?
  5. Who is the best person to find value in pursuing this new insight?

Even simpler,

  1. What should you keep doing?
  2. What should you stop doing?
  3. What should you start doing?

 

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