How Wide an Area Do You Sell To?
Oppenheimer surprised me with one of their recent ads in the WSJ.
- The ad noted that Coca-Cola gets 70% of its sales from outside the US.
- McDonalds gets around 40% of its sales from Europe alone.
- And the ad point is that with 40 years of success in global investing, they know where to look.
Focusing on Coca-Cola. This did not happen overnight. The C Level team executed a well thought out plan to understand its customers and how changes in their profitability and needs were a strategic opportunity they seized and exploited.
Personally I identified with this point and selected this better understanding your customers and their profitability as a key area where you can identify opportunities to pursue or risks to consider the potential impact of This is one of the 5 Five Areas or Opportunities Where Risk Can Lurk eBook you can download http://fiscaldoctor.com/pdfs/Stick_Out_Balance_Sheet_sample_chapter.pdf
What implications does this suggest for your business or life?
- With icons like those above selling over the entire world, should you increase your national and international presences?
- IF the Securities and Exchange Commission (SEC) considering sales to one customer or region as a risk concentration that needs disclosure and transparency, how much of your sales and profitability is dependent on your top five customers?
- How accurate are your sales and customer projections which you depend upon to drive your strategy and focus your business model?
With a little bit of follow-up and research, you should be able to see where you can increase customer profitability, product profitability, and cash flow and improve the accuracy of your income statement and cash flow projections, sales funnel, and manufacturing and operational scheduling.
Tell me other issues these comments raised for moving forward or hunkering down in your business.
Categories: Governance, Board of Directors, consultant, coach, credit ratings, economy, business growth, economic choices, budgets, cash, corporate governance, Business, enterprise risk management, business book, due diligence, budget, facilitating, facilitator, customer, cash flow, business consulting services, ERM, enterprise risk managment, corporate, decision maker, Finance, Business Management, Financing, Accountability, customer service, equity, Business Growth, business consulting, business plan, business model, ERM expert and speaker, business performance management, AgriBusiness, business leader, cash projections, entrepreneurship, assessment, business strategy, change management, enterprise risk management expert, BPM, Enterprise Risk Management, contingency planning, corporate presentations, enterprise risk planning, family business, customer profitability, business information., creativity, CEO, entrepreneurial
Tags: ERM due diligence contingency planning risk business growth corporate governance Enterprise Risk Management profitability leadership business plan budget change management risk assessment operational assessment assessment change business model BPM fiscal strategic plan best practice enterprise risk management operations risk management cash flow customer profitability business performance management cash corporate finance cash projections customer balance sheet financial statements liquidity risk ORM income statement fiscal management goals vision strategic planning enterprise risk planning strategy economy infrastructure profit enterprise risk management expert ERM expert and speaker risk strategy facilitator productivity budgets coach risks consultant family business sales ROI customer service corporate presentations profits enterprise management communication breakdowns risk management target trust keynote speaker tax planning corporate retreat credit risk product rollout
Comments